FALL READS & STREAMS IN THE ARTS

Music Marketing for the DIY Musician Creating and Executing a

Plan of Attack on a Low Budget, Third Edition by Bobby Borg                                 Format: Hardcover/ Paperback

596 pgs

Release date: May 21, 2024

Publisher: Rowman & Littlefield Publishers; Third edition 


*may be available as an e-book or audiobook on library digital platforms


"Musicians on all levels understand the meaning of having a low budget...even me."  Tanisha

How to present this to library customers:  We are in the creator economy and public libraries more than ever can supply business knowledge to artists beyond their craft. This definitely can be highlighted in a career resource list amongst other careers.

 

 

Publisher Description

Do it yourself and succeed! More and more artists are taking advantage of new technologies to try and build successful careers. But in this expanding competitive marketplace, serious do-it-yourself musicians need structured advice more than ever. In Music Marketing for the DIY Musician, veteran musician and industry insider Bobby Borg presents a strategic, step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music.

Presented in a conversational tone, this indispensable guide reveals the complete marketing process using the same fundamental concepts embraced by top innovative companies, while always encouraging musicians to find their creative niche and uphold their artistic vision. The objective is to help artists take greater control of their own destinies while saving money and time in attracting the full attention of top music industry professionals. It’s ultimately about making music that matters, and music that gets heard!   [rowman.com]
 


Audience Key:

Who is your audience? Knowing your library users and how they use your collection can make a huge difference when offering the arts in your collection or in programming.

Below are some helpful categories to help you make a better decision when choosing items or introducing items to library patrons.

Novice-  A patron who does not know about the arts but is looking for new interests. These items are for public collections that call for you to introduce the arts to patrons and ignite their interests. They often know much more about popular culture than what's happening in the arts.

Explorer- These items are for customers who have some knowledge of the arts and want to learn more. Oftentimes these patrons stream music from your music streaming service, take out music and art biographies and they may attend music and art programming at your library


Aficionado- Ordering for aficionados requires knowledge about their habits when consuming the arts. These patrons are aware of the arts through museums, classical music, jazz and more… Oftentimes, these patrons attend music and art programming at your library, are professionals in the arts world with thorough knowledge of visual and/or performing arts.


Novice- A patron who does not know about the arts but is looking for new interests. These items are for public collections that call for you to introduce the arts to patrons and ignite their interests. They often know much more about popular culture than whats happening in the arts.

Explorer- These items are for customers who have some knowledge of the arts and want to learn more. Oftentimes these patrons stream music from your music streaming service, take out music and art biographies and they may attend music and art programming at your library

Aficionado- Ordering for aficionados requires knowledge about their

habits when consuming the arts. These patrons are aware of the arts through museums, classical music, jazz and more… Oftentimes, these patrons attend music and art programming at your library, are professionals in the arts world with thorough knowledge of visual and/or performing arts.